Privacy Policy
The Good Root
A Brand of Propatom Pvt. Ltd.
Effective Date: 23 October 2026
Last Updated: 23 October 2026
1. Introduction
Welcome to The Good Root!
At The Good Root, a brand owned and operated by Propatom Pvt. Ltd. ("Company", "we", "us", or "our"), we value your trust and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, process, and safeguard your information when you visit our website, explore our products, make purchases, contact us, or interact with our services.
By using our website or providing your personal information, you acknowledge the practices described in this Privacy Policy. Where required by applicable law, we will obtain your consent before processing your personal information.
We encourage you to read this policy carefully to understand how your information is handled.
2. Information We Collect
We may collect personal information when you visit our website, place an order, subscribe to updates, submit an enquiry, or interact with our brand.
a) Personal Information
Depending on your interaction with our website, we may collect:
Full name
Email address
Mobile or contact number
Billing and shipping address
Order and purchase details
Customer enquiries, feedback, and reviews
Account information, where applicable
b) Payment Information
When you purchase products through our website, payment transactions may be processed by authorised third-party payment gateway providers.
We do not intentionally collect or store complete debit card numbers, credit card numbers, CVV details, or banking passwords on our own systems.
Payment information is handled in accordance with the security and privacy practices of the respective payment service providers.
c) Automatically Collected Information
When you browse our website, certain technical information may be collected automatically, including:
IP address
Browser type and version
Device type and operating system
Pages visited and browsing activity
Date and time of visits
Referral sources
Cookies and similar tracking technologies
This information helps us understand website usage and improve the overall user experience.
3. How We Use Your Information
We may use the information collected for the following purposes:
To process, confirm, and deliver customer orders.
To provide order updates, shipping notifications, and customer support.
To respond to enquiries, requests, and feedback.
To improve our website, products, services, and shopping experience.
To communicate product launches, offers, promotions, and brand updates, where permitted by law.
To analyse website traffic, customer preferences, and shopping patterns.
To prevent fraudulent transactions, unauthorised activities, and security threats.
To comply with applicable legal and regulatory obligations.
We use personal information only for legitimate, specified purposes and in accordance with applicable data protection laws.
4. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to enhance functionality, understand visitor behaviour, and provide a more personalised browsing experience.
Cookies may be used to:
Remember browsing and shopping preferences.
Maintain shopping cart functionality.
Analyse website traffic and performance.
Improve website navigation and usability.
Measure the effectiveness of marketing campaigns.
Some cookies may be placed by third-party service providers, including analytics and advertising platforms.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
Where legally required, we will obtain your consent before using non-essential cookies.
5. Sharing of Personal Information
We respect your privacy and do not sell your personal information to third parties.
However, we may share necessary information with trusted service providers for legitimate business purposes, including:
Delivery and Logistics Partners: To ship and deliver your orders.
Payment Gateway Providers: To securely process payments and refunds.
Website and Technology Providers: To maintain website functionality, hosting, and security.
Marketing and Analytics Partners: To support promotional communications and understand website performance, subject to applicable consent requirements.
Legal and Regulatory Authorities: When disclosure is required by applicable law or a valid legal process.
We require service providers handling personal information on our behalf to maintain appropriate confidentiality and security measures.
6. Data Security
At The Good Root, we take reasonable technical, administrative, and organisational measures to protect your personal information against unauthorised access, misuse, alteration, disclosure, or loss.
These measures may include secure website connections, access controls, restricted data access, and the use of reputable technology and payment service providers.
However, no method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this Privacy Policy, including:
Processing orders and providing customer support.
Maintaining transaction and accounting records.
Complying with legal and regulatory requirements.
Resolving disputes and enforcing applicable agreements.
When personal information is no longer required, we will delete, anonymise, or securely dispose of it, unless continued retention is required or permitted by law.
8. Your Privacy Rights
Subject to applicable laws, you may have the right to:
Request information about the personal data we process.
Request correction or updating of inaccurate personal information.
Request deletion of eligible personal information.
Withdraw consent for processing where consent is the applicable legal basis.
Opt out of promotional communications.
Raise grievances regarding the handling of your personal information.
Exercise other rights available under applicable Indian data protection laws.
To exercise your rights, please contact us using the details provided in the Contact Us section.
We will review and respond to requests in accordance with applicable legal requirements.
9. Marketing Communications
With your consent, or where otherwise permitted by law, The Good Root may contact you through email, SMS, WhatsApp, or other communication channels regarding:
New product launches
Exclusive offers and discounts
Promotional campaigns
Brand announcements
Customer engagement activities
You may opt out of promotional communications at any time by using the unsubscribe option provided, where available, or by contacting us directly.
Please note that essential transactional communications, such as order confirmations and delivery updates, may continue when necessary to fulfil your purchase.
10. Third-Party Websites and Services
Our website may contain links to third-party websites, social media platforms, payment gateways, or external services.
These websites operate independently and may have their own privacy policies and data-handling practices.
The Good Root and Propatom Pvt. Ltd. are not responsible for the privacy practices, security, or content of third-party websites.
We recommend reviewing the privacy policies of external websites before sharing personal information.
11. Children's Privacy
Our website and products are intended for general consumers. We do not knowingly collect or process children's personal information without the consent of a parent or lawful guardian where required by applicable law.
If we become aware that personal information belonging to a child has been collected in violation of applicable legal requirements, we will take appropriate steps to delete or otherwise lawfully handle that information.
Parents or guardians may contact us regarding any concerns about their child's personal information.
12. International Data Transfers
Some of our authorised technology, hosting, analytics, or service providers may process or store information outside India.
Where international data transfers occur, we will take appropriate measures to ensure that personal information is handled in accordance with applicable Indian data protection laws and any relevant restrictions.
13. Compliance with Applicable Laws
The Good Root and Propatom Pvt. Ltd. are committed to handling personal information in accordance with applicable Indian laws, including relevant provisions of the Information Technology Act, 2000, applicable rules, and the Digital Personal Data Protection Act, 2023, together with rules and provisions in force from time to time.
We will update our privacy practices as necessary to reflect applicable legal and regulatory requirements.
14. Changes to This Privacy Policy
We may update or revise this Privacy Policy periodically to reflect changes in our business operations, website functionality, services, or legal requirements.
Any changes will be published on this page along with an updated revision date.
Where required by law, we will provide additional notice or obtain consent for material changes.
We encourage visitors to review this page periodically.
15. Contact Us
If you have questions, concerns, feedback, or requests relating to this Privacy Policy or the handling of your personal information, please contact us.
The Good Root
A Brand of Propatom Pvt. Ltd.
Email: hello@thegoodroot.in
Phone: +91 7065846010
Registered Office: Propatom Pvt Ltd. , Ghaziabad, Uttar pradesh - 201013
Website: www.thegoodroot.in
Privacy / Grievance Contact: +91 7065846010
We will make reasonable efforts to address privacy-related enquiries and grievances in accordance with applicable law.
© 2026 The Good Root. A Brand of Propatom Pvt. Ltd. All Rights Reserved.